Subscription based websites are a way to provide information to users without having to give away the farm, so to speak.  These sites tend to consistently grow over time in terms of their functionality, content, and membership base.  As more and more people begin to use the site, greater functionality is often needed to keep existing members engaged.  No one wants to subscribe to an outdated website.  We have built some remarkable subscription-based websites over the years and as we have done so, we've learned many insights about which ventures proved successful and which did not, and can share that valuable information with you.  One common recurring them is the use (or lack) of a business plan; you could almost draw a line and put the successful companies on the side that writes a thorough business plan, and the unsuccessful ventures on the side which did not.  We get the feedback regularly from clients that they appreciate how we provide honest evaluations and aren't afraid to tell them if we think something will not work or may not be the best idea.