Web Marketing 101


Keeping up with the ever changing landscape of Facebook can be a challenge for marketers and business owners.  This mini-eBook will provide you a quick resource full of tips and ideas for using Facebook as a marketing channel.  We have updated the guide to include ideas for the new Facebook Timeline.

Here's what we will cover in this quick guide:

  • Common mistakes business owners and marketers make with Facebook
  • Why you should invest in a Facebook page
  • How to create a page
  • Why you should use custom apps
  • New Tips for Using Timeline for Business
  • How to grow fans and followers
  • How to find customers

We have also included a directory of social media policies which will help you to draft a social media policy for your company.

We speak with a lot of marketers and business owners that use Facebook, but don't really understand its value. We also hear from some clients that haven't established a presence on Facebook or any other social media site.

Some of the most common reasons why business owners and marketers may not be on Facebook yet include:

  • I don't know what people are going to say
  • I don't want people to post negative comments about my business
  • It takes too much time
  • Nobody wants to hear what I have to say
  • This is just a fad

Facebook has more users than all but two countries on earth have population. This is not a fad, this is a new way to share with others. Social technology has changed the way we communicate.

For business owners and marketers, Facebook allows us to provide valuable information that will be of use by our clients, customers and prospective customers. Facebook also allows us to have more personal, one-on-one interactions with customers and prospective customers.  

We hope you enjoy our guide!  Let us know your thoughts.