Content Creation & Optimization

Search Engine Optimization (SEO) is a critical component to have in place for a website to be truly successful. It is essential to drive traffic to your website, which translates into increased business. eLink Design specializes in developing effective search engine strategies and results-oriented search engine optimization for our clients. eLink’s search engine optimization services are custom-tailored to help your company realize sustainable growth. Our SEO specialists employ principled practices driven by research, intelligence and best practices. We understand the complexities of how search engines work and we understand what it takes to earn top rankings. Exceptional copywriting based on in-depth keyword analysis is the backbone of a successful SEO strategy.

SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. SEO is key to your company’s long term success online. At eLink Design, we view SEO as an essential part of a properly constructed website.

An eLink sales associate will discuss with you what your goals for SEO are:

  • Who is your target audience?
  • Who are your competitors?
  • What are your target keywords?
  • Where do you do business?
  • What products and services do you wish to grow market share?

Selecting the right keywords to drive qualified traffic is the most critical element of any successful SEO campaign. Our SEO team will develop a broad list of targeted keywords that match your overall business goals. We will do an analysis to determine how you are listed in searches for your business. In addition, our keyword research will find out what people are searching for and see how you rank. eLink Design knows SEO and we do it extremely well. Not only do we target the correct keywords for your business and make sure that they are ranking ahead of your competition, we also look to target your ideal audience and optimize your website landing pages for greater leads and converted business. eLink also makes sure that your website is optimized for the content it contains by adding or modifying the Meta information. This includes title tags, meta descriptions and title tags.

Search engines are evolving every day. They use a complex algorithm to determine relevancy for each keyword we optimize. So, we adjust your website to roll with the changes and keep you at the top. Search engines use advanced methods to rank websites, based on content, keywords and hundreds of other criteria to provide useful search results. Most people find what they are looking for on the first or second result. The biggest issue with SEO is that search results constantly change. It’s nearly impossible to rank for a keyword for a long duration of time without ongoing SEO efforts.

There are some common issues that hurt SEO rankings:

  • Bad image-to content ratio
  • Lack of responsive design
  • Redirects
  • Error pages
  • Poor navigation
  • Low quality content
  • Not enough content

eLink Design sets reasonable goals and we work diligently to bring your website more traffic, and to increase conversions and customer satisfaction. Our comprehensive SEO services include:

  • Company Research
  • Keyword Research
  • Competitive Analysis
  • Content Generation
  • Analytics and Reporting
  • Open Communication

eLink Design offers the competitive edge:

  • Strategic keyword selection
  • SEO experts that work in conjunction with other services we offer
  • Ongoing efforts as search engines update their algorithms

If you would like to request a quote for our SEO services, please contact eLink Design to discuss all of your search engine optimization needs and objectives.

Have a question?

Interested in getting a quote?

Sophisticated, complex project requirements are very much an area where we thrive, so please reach out to us for a no-cost proposal for your next web design project. You may be pleasantly surprised at the level of detail and effort we put into our proposals. Our account managers are available for meetings at your offices or our office if located in Lexington, as well as phone or video conferences for companies in other markets. Before you call, we invite you to take a look through our web design portfolio.

eLink Design, Inc.
400 E. Vine Street, Suite 301
Lexington, Kentucky 40507