The web has moved from being not only a beacon of information to a completely immersive experience. On the Internet today, users are allowed to add to the dialogue rather than just sit back and watch. The ability to add to the Internet and get your opinion heard is what is making the web so popular today. More so now than ever, you have the ability to create and engage with your company’s community, effectively increasing brand loyalty and awareness.
Not all companies have a platform in which online community can be created through their website and that's where social media comes in. Social media is one of the greatest tools a company can use because it allows it to grow an online community in situations it would otherwise be unable to do so. It is also a great way to market a campaign, combining word of mouth adverting with an interactive community.
Social media allows companies to communicate directly with current or prospective customers, providing constant brand updates. Social media is a great way to let them know of discounts or promotions, additions to your website or updated services. Communicating directly to loyal clients opens the door to people with a similar demographic such as their friends and family, increasing the likelihood that a company is appealing to people who are more inclined to require its products or services.
Marketing through Social media can be done in many different ways. Companies can attract more customers through growing their online communities and sharing valuable information. Social media also allows companies to learn about its customers. The real-time communication available through social media provides valuable insight through interaction. Service-related issues may also be improved through social media. No matter what your industry, there are many ways to use social marketing and social media.
At eLink Design, we have all the knowledge necessary in order to make your social media campaign run flawlessly. We have the creative ability to launch a social media campaign with the same look and feel of your brand, in tandem with the technical abilities to properly implement your design. eLink Design allows your brand to be seamlessly interwoven through different mediums, insuring your brand is never compromised in and out of the web.
Along with the knowledge to properly market your company through social networking, eLink Design offers SEO web design and ongoing SEO services, creating more inbound links and traffic to your website and exposure to your business.
When someone thinks about Social media, one website comes to everyone's mind: Facebook. Facebook currently has 350,000,000 users and typically gains more traffic than Google. Obviously, not everyone has the ability to reach that many people. However, the power of Facebook lies in its ability to grow a loyal and passionate base of fans and potential customers.
A good way to reach potential clients is by having a fun and engaging Facebook page. Custom designs and applications give loyal customers the ability to communicate directly to brands and other fans. Additionally, if companies utilize the ability to communicate with their customers, it creates a powerful customer relationship.
To reach new customers, you may also need an effective advertising campaign. Advertising on Facebook includes a custom Facebook page design and running targeted online ads.
eLink Design is capable of putting your design and your ads in place. Some of the features of our custom pages include polls for your fans, flash elements, video, forms, even the ability to show off your products on your page. eLink then integrates your fan page seamlessly with your website, twitter campaign, and any other online media.
Facebook ads allow for image or text based ads. They allow companies to advertise their own website, fan page, event, or promotion. The ads also allow geo-targeting, keyword targeting, and demographic targeting. Facebook ads make it simple for businesses to reach and connect with the exact audience it is targeting. eLink Design’s extensive experience with Internet marketing allow us to plan and implement your Facebook Campaign with ease.
Twitter is a real-time information network that allows for individuals or companies to quite literally share what’s on their mind. Twitter has become one of the most powerful brand-building tools available.
A major benefit of Twitter is brand or individual endorsement. On Twitter, endorsement comes in the form of a re-tweet. A re-tweet allows anyone to spread whatever content they find interesting or valuable throughout the world in a very efficient way.
Twitter allows companies and businesses to have a closer relationship with their consumer. It creates a direct line of communication to customers and allows them to respond immediately to questions or concerns.
Twitter allows businesses to learn about customers directly from them, rather than relying on focus groups or expensive market research. While many other online communication tools, such as Google, YouTube and email, are effective, Twitter allows for immediate two-way conversation. In real-time, you can get an answer to relevant questions. Twitter gives you the ability spread your business intentions openly. By discussing your product, service or business, people will respond.
The major brand-building use for Twitter is to drive traffic to your website or blog. By adding value to and engaging with your customers and followers, your business will benefit from Twitter.
A branded Twitter background design will provide immediate awareness for your brand any time a Twitter follower views your page or reads a tweet. The design will also provide vital calls-to-action, such as contact information and locations.
At eLink Design we help clients create a design that helps promote their company's brand, as well as initially setting up their Twitter account and training clients to properly utilize the website.
Although we focus on Facebook and Twitter, there are various other social media tools that we consider when implementing a campaign. Some of these include: our own custom blogging platform, Wordpress blogs, YouTube, LinkedIn, MySpace, Viddler, Ustream, and ShareThis.