SEO Web Design

• Overview
• What is SEO Web Design?
• Search Engine Optimization vs. SEO Web Design
• SEO Web Design for Beginners
• SEO Web Design and CCR
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SEO Web Design

In order to explain the process of SEO Web Design, it would help to describe the roots of both SEO and Web Design, and how they can work together to benefit the client. While Web Design and Development has been around since the beginnings of the internet, SEO is still relatively new. The combination of the two can help streamline the process of a successful internet presence and lower the initial costs involved in creating this presence.

SEO

SEO, or Search Engine Optimization, is the process of enhancing a website to better the chances of it ranking highly in the search engines. What most people often misunderstand about Search Engine Optimization is the fact that the goal is not to create a perfect site, but to create a site that is less imperfect than the competition. All else being equal, the search engine will see that the SEO site is more relevant to the Search Engines. This is not because the site is of that much more quality than its competition, but because it highlights the positives and eliminates as many negatives as possible.

Web Design

Web Design is the process of creating an online presence for an individual, group, school, business, government, or any other entity. Web Design has evolved over the years from simple HTML to complex processes and scripts such as Ajax, Javascript, XML, PHP and MySQL. There are many ways to build a good, working web site. However, taking the time to have a well thought out, well designed, and well marketed web site has proven to be the most successful method.

SEO Web Design

Combining SEO and Web Design is difficult because there are many factors on both sides to consider. There are constant battles between the design, the content, the programming, the marketing, and the optimization techniques. The Designer must respect that the site he/she is designing will be optimized eventually. Therefore, additional space needed for content must be allocated. The programmer must be flexible to accommodate the various calls to action provided by marketing as well as the optimization techniques involved. The SEO specialist should communicate with the design team and the programming team to orchestrate a smooth transition from Web Development to SEO Web Design.

The most common practice for companies interested in having their website optimized is to design and develop the site; then hire a Search Engine Optimization firm to help with the optimization of the website. Unfortunately, this process is redundant and ultimately leads to more expenses to the company. A better way of tackling this issue is to design and develop a website with SEO techniques incorporated from the beginning of the project. While you could still hire an outside SEO firm to communicate these techniques to a Web Development company, it would save even more time and money to hire eLink Design, Inc.

eLink Design provides SEO Web Design services which enable our clients to have peace of mind knowing that SEO techniques are being utilized from the beginning of the project through the launch and the marketing thereafter. Based in Lexington, Kentucky, we have worked with companies from all over the country, both those who are in need of SEO Web Design as well as other prominent Search Engine Optimization firms.